Integrated Marketing Communications Manager

Integrated Marketing Communications Manager

Position Summary

We are seeking a strategic and senior-level Integrated Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns. This role is responsible for building cohesive, end-to-end campaigns across print, digital, social, and event channels within the healthcare or medical device space. The ideal candidate combines strategic thinking with strong execution skills to ensure consistent messaging, maximize engagement, and drive measurable business impact.

Key Responsibilities:

Content Strategy & Execution

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
• Build omni-channel campaign strategies spanning digital, social, print, and event marketing
• Ensure consistent messaging and brand alignment across all channels and touchpoints
• Manage campaign timelines, deliverables, and cross-functional coordination

Print & Digital Marketing

• Oversee development of print materials including brochures, sales collateral, and tradeshow assets
• Lead digital execution including email campaigns, landing pages, and online and print promotions
• Partner with creative teams to produce high-quality assets across formats

Social & Content Integration

• Align social media strategy with broader campaign initiatives
• Ensure content is effectively repurposed across channels to maximize reach and engagement

Cross-Functional Collaboration

• Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
• Work closely with external vendors and agencies as needed

Brand & Experience Management

• Ensure consistent brand presence and messaging across all events

Reporting & KPI Management

• Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
• Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
• Measure ROI of marketing initiatives to inform future marketing communications decisions
• Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact

Additional Duties

• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning

Qualifications

Required:

• Bachelor’s degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
• 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
• Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
• Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
• Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
• Prior experience in the medical device, healthcare, or life sciences industry strongly preferred

Preferred:

• Experience with marketing automation and CRM tools
• Familiarity with analytics and campaign performance tools
• Experience working with agencies or managing external partners
• Familiarity with Ad Promo and MLR processes