SEO Outreach Specialist

At Flexspring, you will have the autonomy and flexibility to tackle your role in a way that is right for you. We foster a learning culture that will allow you to develop new skills and progress in your career.

Who We Are

Flexspring is an iPaaS (Integration Platform as a Service) company specializing in HR data integrations. We partner with HR teams and HR software companies to design and deliver custom integrations that connect HR, payroll, and business systems, reduce manual work, improve data accuracy, and help people's operations run more efficiently.

The Role

Business is booming at Flexspring. To boost our marketing outreach, we seek a talented SEO Outreach Specialist. You’ll pitch branded content to gain backlinks that support our SEO strategies. Flexspring focuses on HR data integration and data governance. You’ll pitch B-to-B software solutions.

What You’ll Do

• Own link-building strategies for target keywords.
• Pitch and place stories to secure high-quality backlinks.
• Use Claude and ChatGPT to search and pitch placement targets.
• Negotiate sponsored content buys on Human resource related blogs, software blogs, and niche industry sites.
• Work closely with our marketing team to develop branded content suitable for backlink pitches.
• Assist with FAQs for AEO (Answer Engine Optimization) for AI search visibility.
• Develop AI-workflows with human in the loop controls to increase backlink efficiency.
• Assist our marketing team by writing articles that include backlinks, most often repurposing and revising existing marketing content.
• Assist with monthly SEO reporting (analyzing backlinks using ranking metrics for target keywords).
• Reach out to websites to repair lost and broken backlinks.
• Work directly with our VP of Marketing to brainstorm new marketing and SEO ideas. Our primary job is to increase inbound leads for the sales team and we do that mainly through strong SEO.

What you’ll bring

Must Have

• College degree in Communications, Marketing, Business Management or equivalent.
• 3-5 years of experience in a relevant B-to-B marketing position.
• Experience in marketing technology or Software as a Service (SaaS) helps as our content most often explains technical solutions in human terms.
• Experience with SEO tools like Ahrefs or other SEO software.
• Experience with AI workflows for SEO (Claude and ChatGPT) preferred.
• Excellent communication skills, both written and verbal.
• Write clear, concise, and quick. We typically turn around deliverables within 48-72 hours.
• Self-aware, motivated, and coachable, with the ability to collaborate with all team members. We often collaborate to improve marketing copy.
• Ability to laugh, have fun, and support team members.

What You Get

• Work from home with flexible hours.
• 4 weeks of paid vacation annually.
• Comprehensive health benefits package for you and your family.
• Team events and opportunities to connect with colleagues.
• Opportunity to work with cutting-edge technologies.
• Competitive base salary.

For more information about Flexspring, visit: https://www.flexspring.com/

Equal Employment Opportunity Statement

Flexspring is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Flexspring is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Flexspring are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Flexspring does not tolerate discrimination or harassment based on any of these characteristics. Flexspring encourages applicants of all ages.