Lead Generation Manager – Africa

Lead Generation Manager – Africa

hot vacancy

July 24, 2026

Full time

WorldWide

Overview:

SOFTSWISS is hiring a Lead Generation Manager – Africa to join our Business Development team. You’ll be responsible for building a strong, qualified pipeline of prospective operators and partners across African markets, working closely with our Business Development Managers to fuel commercial growth in the region.

Purpose of the role:

You’ll drive top-of-funnel growth across African markets by identifying, researching, and qualifying prospective operators and partners for our iGaming solutions. Your work will directly impact the volume and quality of our sales pipeline, enabling the BD team to focus on converting well-qualified opportunities into long-term partnerships.

Key responsibilities:

Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools;

Build and manage targeted prospect lists, keeping them current as the regional market evolves;

Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers;

Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking);

Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities;

Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events;

Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.

Required Experience:

Minimum 1–2 years of experience in lead generation, sales development, or business development within iGaming environment;

Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases;

Excellent written and verbal communication skills; confident conducting cold outreach;

Highly organized, with strong attention to detail in tracking and reporting pipeline activity;

Proficiency in English (B2 or higher).

Nice to have:

Familiarity with the African iGaming market;

Experience with PipeDrive and HubSpot;

Interest in progressing toward a full-cycle Business Development role over time.

Main Advantages

Private health insurance

Sports benefits

Comprehensive Mental Health Program

Free English lessons (online)

Local language courses

Paid time off

Maternity leave support

Referral program rewards

Upskilling, internal workshops, and participation in professional conferences and corporate events

SOFTSWISS recruitment communication is conducted only through official company channels. We never ask candidates to make payments, purchase equipment, share financial details, or transfer money as part of the hiring process. If you receive a suspicious message using the SOFTSWISS name, please verify it via [email protected]

Apply for position

Your Email *

Your Name *

Your Last Name *

Resume/CV *

Requirements: PDF, DOC, up to 5Mb

Link to profile, such as LinkedIn

Copy & paste your cover letter, CV link or message

By filling out this form, you agree that your data will be processed by SOFTSWISS for recruitment purposes. You can withdraw your consent to the processing at any time. For more information, please read our Privacy Policy *

Apply now

Employer working-location policy Source: https://careers.softswiss.com/ SOFTSWISS’ employees are not limited to any specific workplace and are free to work from any location on the planet – in one of our five offices, or from home.

Work location The career page and current careers index list this role as worldwide. The employer states that employees can work from any location on the planet. The page also names Poland in its structured applicant-country metadata, which conflicts with its displayed worldwide location. The complete application has no country or work-authorisation question.

Application requirements Source: https://careers.softswiss.com/vacancies/lead-generation-manager-africa/ The application requires an email address, given name, surname, a CV and privacy consent. Upload instructions say PDF/DOC up to 5 MB; the file picker also accepts DOCX. A profile link and message are optional. The visible form has no country, work-authorisation, sponsorship or office-choice question. The employer’s structured posting states 40 hours per week; exact daily hours and timezone are not stated. Base pay is not stated. Hiring process Source: https://careers.softswiss.com/blog/hiring-guide-softswiss/ The employer describes CV review, a recruiter call and core interviews. The number and structure vary by role. A test task may be required, sometimes before the main interview; test compensation is not stated. A further team meeting may occur.