AI Content Producer

About us:

BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

About the role:

We are looking for an AI Content Producer to strengthen our AI capabilities within content production and help implement AI-driven solutions across our existing production workflows.

This role focuses on the implementation, optimization, and scaling of AI tools. You will work closely with creative and content teams, as well as external partners, to ensure a stable, efficient, and scalable AI production pipeline.

You will combine hands-on experience with AI tools and a producer’s mindset, taking ownership of the quality, efficiency, and speed of AI-generated content.

Your impact:

• Manage, optimize, and maintain AI production pipelines for photo, video, graphic, and text content.
• Research, test, select, and integrate AI tools into production and post-production workflows.
• Generate and process AI content, including automated editing, upscaling, and short-form content adaptation.
• Produce performance-driven creatives and support content scaling.
• Develop and refine prompts for scripts, videos, and reusable content templates.
• Ensure content quality and consistency with brand guidelines and tone of voice.
• Source and coordinate external contractors for AI-related projects.
• Run AI experiments and A/B tests to evaluate creative performance and identify opportunities for improvement.

About you:

• Hands-on experience with generative AI tools for text, image, and video creation.
• Strong understanding of prompt engineering and the ability to adapt prompts to different creative and technical requirements.
• Experience in digital marketing, content production, or post-production.
• Strong organizational and analytical skills, with a systematic and production-oriented mindset.
• English proficiency at Intermediate level or higher.

Nice to have:

• Experience in the fitness, wellness, or fashion industry.
• Experience with workflow automation tools.

What we offer:

• The opportunity to develop and scale AI-driven production within a large content team.
• A direct impact on content production speed, quality, and scalability.
• Freedom to experiment, test new approaches, and explore emerging AI technologies through R&D.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident. Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours. Growth opportunities. There’s space for initiative, new responsibilities, and real career upgrades. Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.

Find more about us on social media platforms: Instagram, LinkedIn.